Attract, Book, Grow: 3 Week Group Mentorship for Family Photographers
Stuck when it comes to marketing?
Meet Fiona + Learn about the Plan
First, hi! I am Fiona, pictured there with my pup Rooney. I am a 14 year family photography business owner who has photographed over 1K families in the PNW.
Over the last year, I used the exact strategies we will discuss in this mentoring program to grow 44% more in revenue over the year before. I did not make that much more because I bought new presets or a few more dresses for the client closet or because I hit 10k on insta...
It was because I was consistently and effectively marketing my family photography like a local business. Six figures felt a lot easier because I was able to base my marketing around my seasonal income goals instead of marketing out of desperation to an audience who wasn't looking to book.
If you feel lost about where where and how to market your beautiful art you are not alone! Just knowing where to START can feel impossible. I have been there. I would open IG ready to post, write out a caption.. then .01% of my audience would see it. Of those .01%, how many were local moms looking for a photographer? Not many. The dates would remain unbooked.
For the majority of family photographers, the output to visibility ratio off in their marketing. Our goal is to identity the marketing activities that result in bookings and pour into those. Putting your heart into the world for no one to even see is disheartening and frustrating. Part of this program is about discovery marketing that is much more productive. We will work through the mindset issues likely holding you back and being the group will give you the boost of bravery you need to show up.
The work we do is so rewarding. I have been doing this for 12 years and hope to continue for many more. But my family needs my income so making this business profitable is my only option, and maybe yours too. If you feel stuck, unseen and under-booked- let's change that.
A Happy Review!
Working with Fiona in a marketing mentorship was truly a game-changer for me. She helped me find so much clarity in my marketing, validating the ways I was already showing up while giving me incredible ideas that I could immediately carry forward. I walked away not just with strategies, but with the confidence and mindset shifts I needed to show up more on social media in ways that felt natural to me.
What I loved most was how she made everything feel approachableā€”she helped me lean into my strengths while also showing me simple ways to build in other impactful areas without it feeling overwhelming. I learned so much from our time together, and having invested in mentorships before, I canā€™t recommend Fiona enough for anyone looking to refine their marketing with more ease, confidence, and direction in their business. - Nicole
Overview
Three Week Marketing Mentoring
WEEK ONE
We will be reviewing how to make both your Instagram and your website more effective to get clients to build trust with you and book.
WEEK TWO
This we will go over multiple strategies for marketing your seasonal offerings. This will include IG, blogging, email, referral and paid ads strategy.
WEEK THREE
What barriers are you hitting? Time? Fear? Comparison? We will work through it. We will also touch on boundaries and time management.
It is more than just posting on Instagram and hoping the right people see your beautiful art.
The most profitable photographers in the industry are not hoping that instagram will show their images to the small handful of humans who actually see what they post and that alone will lead them to a booked out business. They are not giving a nod to working on their SEO every few months and then going dark. They have a plan, the are analyzing data, trying new scary shit, picking themselves up when they fail, setting boundaries and sticking to shooting what they love. They have chosen marketing channels that work for them and their clients and consistently market in those spaces with helpful, educational and inspirational content.
This kind of work is vital but it can also be nerve-wracking and lonely. In the end, it is not even about the plan. It is about the support. I have had many photographers go through my marketing courses just to get overwhelmed when it comes time to actually implement. That is why I created mentoring. Who doesn't like a little hand-holding and a gentle kick in the pants?
We will go step by step, together.
A happy review!
I knew I needed to sign-up for Fionaā€™s marketing mastermind the moment I heard about it on her podcast. All the great information and knowledge she distills on her podcast made it a no brainer to know that her mastermind would be worth every penny and more. She held us all accountable and gave us actionable steps to be successful plus she was our biggest hype girl along the way. I canā€™t recommend her mastermind enough!! - Megan
This is right for you if you resonate with the following:
Circle all that apply
- You know in your heart the type of sessions you would love to shoot all the time but often don't actually get clients like that in front of your camera
- Each season you don't quite hit your income goal and have to overly rely on sessions you don't love to fill the gap
- When things are slow, you open Instagram to market but you really have no idea what to say
- Often your marketing plans feel a bit like flops which makes you retreat and go quiet
- Sitting down to write captions, copy or clarify your direction, you feel overwhelmed and go back to scrolling
- Sometimes you feel lonely in your business and wish you had someone to bounce ideas off of and chat with
Overview of our time together:
Three Live Calls
All your personal questions can be asked during these calls.
Course-like Models
Each session will include worksheet and guidance to accompany the Live calls.
Group Support
You can find the photographers inside your group on IG and continue supporting each other.
Connection + help you need to actually implement the work
Courses exist out there that could SHOW and TELL you what to do. In fact, I have such a course! BUT even though I think the course is super helpful and informative, it is hard to do this work alone.
A focus on Seasonal marketing
Why seasonal marketing?Marketing the ENTIRE year at once is very overwhelming, especially since many of us run our businesses seasonally. After this program, you will have the a blueprint to market seasonally which is much more manageable for the working creative.
The tools you need to attract potential clients to your brand
We know that in 2025 we will need to do more than posting on Instagram and sitting back and waiting for inquiries. You will leave this program with a marketing plan in hand and the support to implement them. There will be work required on your end but you will have the steps in front of you.
A happy review!
- Alison
Gain the courage to market the way you've always wished you could
Making plans is the easy part, implementing them is much harder. But you don't have to face this alone! I will share with you my tips + tricks to overcoming fear and encourage you to build a business around your lovely art.
Frequently Asked Questions
Who is teaching?
Hi, nice to meet you!
Iā€™m Fiona, a family photographer of 12 years, marketing mentor since 2019, podcast host, mama to two girls, lover of exploring my beautiful state and teaching other creative women to gain clarity and confidence to build profitable businesses.
Over the past 12 years, I have marketed my photography business through recession + boom economies. I have tested and tweaked and tried pretty much every marketing strategy that there is from sponsored events, event booths, print ads, Facebook ads, stories, reels, TikTok even post cards in the local coffee shops. I am not afraid to test and try things and share everything I have learned with you and help you apply marketing techniques that feel aligned with the type of photography business you are trying to grow.
There is pretty much nothing I love more than helping photographers streamline their visibility so they can focus on creating more art they love.
Past student feedback:
"Hi, I just couldn't get out of my excitement and had to voice message you to tell you, two days after I launched the website, I got a booking confirmation! I cannot believe that! I cannot stop smiling that this is paying off already"
Past student feedback:
"I know we are only in week two, but I already feel like I have gotten my investment back! I finally feel excited about marketing this year"
Past student feedback:
"I just saw your response on my Instagram story, I cannot believe that those minis are almost booked out! I did not think they would but they did. I just had to to keep talking about them and make it easier for people to book. Thank you!"
