You’re not invisible because you're not talented. You’re invisible because you’re not showing up in the right way.

As a family photographer, you know you need to market your business, but figuring out what to say, when to say it, and how to actually show up? That part can feel overwhelming.

That’s where The Family Photographer Marketing Membership comes in.

This monthly membership is designed specifically for family photographers who are ready to create consistent, effective marketing that actually connects, with support every step of the way.

This is for you if:

You’re tired of posting to Instagram with no real plan
You know your work is strong, but your marketing doesn’t reflect that
You’re constantly second-guessing your content or stuck in a cycle of inconsistency
You want accountability, fresh ideas, and expert guidance that actually works for photographers like you

Whether you’re just getting started or you’ve been shooting for years, this membership gives you the tools, structure, and clarity to start showing up like the professional you are.

It’s not your pricing, your gear, or your presets—it’s your lack of a real marketing strategy.

A Happy Review!

Working with Fiona in a marketing mentorship was truly a game-changer for me. She helped me find so much clarity in my marketing, validating the ways I was already showing up while giving me incredible ideas that I could immediately carry forward. I walked away not just with strategies, but with the confidence and mindset shifts I needed to show up more on social media in ways that felt natural to me.

What I loved most was how she made everything feel approachable—she helped me lean into my strengths while also showing me simple ways to build in other impactful areas without it feeling overwhelming. I learned so much from our time together, and having invested in mentorships before, I can’t recommend Fiona enough for anyone looking to refine their marketing with more ease, confidence, and direction in their business. - Nicole

Overview

Marketing Membership

COMMUNITY

You'll be surrounded by other family photographers in growth mode! You can share ideas and get community feedback on marketing.

Q+A

We will go over multiple strategies for marketing your seasonal offerings. This will include IG, blogging, email, referral and paid ads strategy.

FOCUS GROUPS

What barriers are you hitting? Websites, ads, in-person marketing- we can create a group to chat about it.

Family Photographer Marketing Membership

$35/mo each month grants access to the membership, all the focus group workshops, discounts on courses and full access to the Family Photographer Marketing Course.

$35.00 USD every month

Marketing Membership Annual Payment

This annual payment saves $20 over the course a year. Access to the membership, all the focus group workshops, discounts on courses and full access to the Family Photographer Marketing Course.

$400.00 USD every year

The most profitable photographers in the industry are not hoping that instagram will show their images to the small handful of humans who actually see what they post and that alone will lead them to a booked out business. They are not giving a nod to working on their SEO every few months and then going dark. They have a plan, the are analyzing data, trying new scary shit, picking themselves up when they fail, setting boundaries and sticking to shooting what they love. They have chosen marketing channels that work for them and their clients and consistently market in those spaces with helpful, educational and inspirational content.

This kind of work is vital but it can also be nerve-wracking and lonely. In the end, it is not even about the plan. It is about the support. I have had many photographers go through my marketing courses just to get overwhelmed when it comes time to actually implement. That is why I created this membership. Who doesn't like a little hand-holding and a gentle kick in the pants?

We will go step by step, together.

A happy review!

I knew I needed to sign-up for Fiona’s marketing mastermind the moment I heard about it on her podcast. All the great information and knowledge she distills on her podcast made it a no brainer to know that her mastermind would be worth every penny and more. She held us all accountable and gave us actionable steps to be successful plus she was our biggest hype girl along the way. I can’t recommend her mastermind enough!! - Megan

This is right for you if you resonate with the following:

Circle all that apply

You know in your heart the type of sessions you would love to shoot all the time but often don't actually get clients like that in front of your camera
Each season you don't quite hit your income goal and have to overly rely on sessions you don't love to fill the gap
When things are slow, you open Instagram to market but you really have no idea what to say
Often your marketing plans feel a bit like flops which makes you retreat and go quiet
Sitting down to write captions, copy or clarify your direction, you feel overwhelmed and go back to scrolling
Sometimes you feel lonely in your business and wish you had someone to bounce ideas off of and chat with

Overview of our time together:

Monday Morning Planning Session!

Let's plan the week together! Every Monday, I will show up to plan with the group.

Family Photographer Marketing Course

We all start out with the same foundation as the course is included.

On-Going Support

The number one fear of my marketing mentoring students was our time together ending and being on their own, this way, the support continues.

Weekly Schedule:

Sunday Afternoon

Inside the community, the Weekly Marketing idea thread will go live: Reel ideas, carousel ideas, blog post and email ideas.

Monday Morning

I will go live on Monday mornings to be there to answer questions and help you plan! These will be recorded.

Monday + Thursday

Focus group trainings will be in the community on various marketing topics- all recorded.

All the time

Inside the community, you'll find chat feeds on marketing q+a, marketing trends/updates, introductions from other family photographers in the community.

Connection + help you need to actually implement the work

Courses exist out there that could SHOW and TELL you what to do. In fact, I have such a course! BUT even though I think the course is super helpful and informative, it is hard to do this work alone.

A focus on Seasonal marketing

Why seasonal marketing?Marketing the ENTIRE year at once is very overwhelming, especially since many of us run our businesses seasonally. After this program, you will have the a blueprint to market seasonally which is much more manageable for the working creative.

The tools you need to attract potential clients to your brand

We know that in 2025 we will need to do more than posting on Instagram and sitting back and waiting for inquiries. You will leave this program with a marketing plan in hand and the support to implement them. There will be work required on your end but you will have the steps in front of you.

A happy review!

"Fiona is the real deal. She isn't just incredibly knowledgeable but has the business to back up all of her marketing know-how. My business was all over the place and I needed major help creating not just marketing plans for all of my income buckets but needed a friend to help me through the emotional mess I had become. Fiona was so sweet and encouraging every step of the way. She was available via Voxer and email to answer any questions I had about business and marketing. She got me all straightened out with clear and actionable steps for marketing my photography businesses. This Marketing Mastermind was worth every penny to me. I highly recommend not just the mastermind but working with Fiona in any capacity

- Alison

Inside the Membership, You’ll Get:

Weekly Marketing Ideas

Strategic, seasonal content ideas tailored specifically for family photographers—so you never have to stare at a blank screen wondering what to post. Post on Sunday night/

Live Trainings + Q&A Sessions

Each month includes a live session where we dive into a marketing topic, answer your questions, and help you stay on track.

Exclusive Education

Access to a growing library of trainings, tutorials, and resources to help you sharpen your messaging, improve your online presence, and attract more aligned clients.

Discounts on Courses and Offers

Get special pricing on additional education and offers released throughout the year—available only to members.

Circle all that apply

You know in your heart the type of sessions you would love to shoot all the time but often don't actually get clients like that in front of your camera
Each season you don't quite hit your income goal and have to overly rely on sessions you don't love to fill the gap
When things are slow, you open Instagram to market but you really have no idea what to say
Often your marketing plans feel a bit like flops which makes you retreat and go quiet
Sitting down to write captions, copy or clarify your direction, you feel overwhelmed and go back to scrolling
Sometimes you feel lonely in your business and wish you had someone to bounce ideas off of and chat with

A robust Chat feed with helpful topics!

With these focused channels, you’ll always know exactly where to ask, learn, plan, and refine, so your marketing stays strategic, consistent, and confidently on-brand.

Past + Upcoming Focus Group Workshops!

Gain the courage to market the way you've always wished you could

Making plans is the easy part, implementing them is much harder. But you don't have to face this alone! I will share with you my tips + tricks to overcoming fear and encourage you to build a business around your lovely art.

Frequently Asked Questions

A peek inside!

Who is teaching?

Hi, nice to meet you!

I’m Fiona, a family photographer of 12 years, marketing mentor since 2019, podcast host, mama to two girls, lover of exploring my beautiful state and teaching other creative women to gain clarity and confidence to build profitable businesses.

Over the past 12 years, I have marketed my photography business through recession + boom economies. I have tested and tweaked and tried pretty much every marketing strategy that there is from sponsored events, event booths, print ads, Facebook ads, stories, reels, TikTok even post cards in the local coffee shops. I am not afraid to test and try things and share everything I have learned with you and help you apply marketing techniques that feel aligned with the type of photography business you are trying to grow.

There is pretty much nothing I love more than helping photographers streamline their visibility so they can focus on creating more art they love.