Hey, you -- you're in the right place if you're feeling frustrated and overwhelmed marketing your family photography business
The days of posting your favorite images on instagram and sitting back and waiting for bookings are over :(
BUT that's ok! All you need is a plan and a little help.
LET ME GUESS...
You've been dreaming of sessions where clients book your most ideal sessions and you are able to make your income goals but you are hitting a wall when it comes to marketing your family photography business.
And you've probably found yourself scrolling endlessly and but held back from posting yourself because...
- You don't want to post TOO much out of fear of being annoying
- You know what you want to book but struggle to communicate the value of your sessions to potential clients
- You know you need a "sales" strategy but as an artist, you worry about coming off "salesy"
- You feel like other photographers are booking easily and for some reason, it is harder for you
Imagine if...
- You knew what to say and where to say it so clients who love your art actually find you.
- You had a written plan to market your business (without overly focusing on chasing trends).
- You could finally stop comparing your business to other photographers.
- You didn't have to feel sad about your reach or worry about social media data points that don't matter.
What if it was all about leaning into your true artistry and building a business that books with clients who trust you + your process? You are allowed to be the expert of your own brand and *attract* other people who love what you create to you, instead of CHASING them.
WHAT IF WHEN YOU WENT TO TALK ABOUT YOUR WORK, YOU KNEW WHAT TO SAY AND FELT THE CONFIDENCE TO SHOW UP? THAT IS WHAT THIS IS ALL ABOUT.
WHAT IF THIS COURSE HANDED YOU THE KEYS TO A BOOKED OUT FAMILY PHOTOGRAPHY BUSINESS?
When learning marketing, you may come across the most unhelpful statement for working artists as their first step to creating marketing to fill their books: "find your ideal client!"
NO.
When you are hunting for an ideal client, you are putting the thing that matters most - your beautiful + unique art - on the back burner. When you identify the ideal ART you love to create, you can attract people to it through effective marketing.
Over the past 12 years, I have marketed through nearly every type of economic environment. When you market in a way that centers you art + creative process, make your booking process simple and your portfolio trust-worthy, client objections slide away no matter what is happening in the world.
The goal here to spend the precious time marketing in a way that leads to interest, trust-building and booking NOT comparison, endless scrolling + fatigue.
Enroll in the course ➡
YOU GET THE IDEA...
YOU MAY HAVE BEEN SPENDING TIME CHASING INSTEAD OF ATTRACTING. AND IT IS TEMPTING TO GET OVERWHELMED THINKING OF SWITCHING THINGS UP...
Being a creative business owner is a wonderful path, especially for women. I am so honored to walk this path with you. BUT I really don't want you to burn out.
Clarity comes in having a solid marketing plan that isn't wrapped up in how many other photographers like you work on the internet... it is about real, local families finding + falling in love with your work.
INTRODUCING...
The 4 step system to create a family photographer that attracts clients who love the art you create.
EnrollBy the end of course, you'll have learned how to:
- The tools you need to build a personalized marketing plan.
- Increased confidence to show up and talk about your business both online and in person.
- Do away with comparison and self-doubt. This is the number one killer of creative entrepreneurship dreams and our goal is free you from this and allow you to love your own work.
Unlike other courses and programs that leave you hangings, I'll be creating ongoing help and support via my Podcast and I'm always a DM away.
HERE'S WHAT'S INSIDE:
You're going to
love
these
WORKBOOK
With this workbook, you can work through + plan each season so you can prioritize creating the art that makes your artist heart sing.
MARKETING IDEAS
Steal my exact marketing process and what has worked best for over the last 10 years.
VIDEO LESSONS
I paired video + audio lessons so you can learn the way your brain works best!
COMMUNITY
In addition to my podcast, I have a vibrant community of family photographers working on marketing that I chat with weekly on IG! I am always around for a chat.
PDF Worksheets
Included the course are helpful PDFs on mindset, social media planning, vision board planning + more!
YOU. CAN. DO. THIS.
Having family after family happily show up in front of your lens, trust your brand, refer you to others and grow your own confidence as a business owner is very possible.
Seriously, it really is much easier than you think!
It will take some work and commitment but it is well worth it create a business that helps you achieve your personal goals.
FOR JUST $195, YOU COULD BE WELL ON YOUR WAY TO BUSINESS YOU'VE BEEN DREAMING ABOUT.
And just who will be teaching?
Me! I'm Fiona Margo
MARKETING EXPERT, FAMILY PHOTOGRAPHER OF 10+ YEARS AND 1000+ FAMILIES, PODCAST HOST, MAMA TO 2, WIFE TO HIGH SCHOOL SWEETHEART TURNED FIREFIGHTER + DOG MOM TO THE FLOOFIEST OF FLOOFS.
When normal 21 year olds were chilling at college or hanging out doing other chill things- non-chill, can't wait to get in the real world me was busy starting a business that gained national attention and landed me on a stage accepting an award for female entrepreneurs under 30.
That business, while fun, was lacking the creativity I craved and 5 years later, I was running my family photography business full-time. I never forgot the lessons I learned in the business world and applied those lessons to this business and it hasn't been my editing or locations or number of instagram followers that led me to a booked out brand. It was effective marketing.
There is nothing I love more in the work that I do than helping other female creative business owners book out their calendars with clients who trust them and love their art. Gaining that trust doesn't come automatically. It comes through marketing strategy which just so happens to be one of my favorite topics on planet earth.
Let's Talk Modules
The breakdown
MODULE 1
Mindset Matters
The most overlooked aspect of marketing as a creative small business owner is the fear that surrounds showing up and the subsequent comparison with other family photographers. Before we get to planning, we get to adjusting our thoughts so we can be the powerful marketers we need to be to fill up our calendars with sessions we love.
MODULE 2
Four Step Marketing Foundation
Marketing is simple but it is not easy. Luckily, we can break down the steps into seasonal tasks so you know what you are trying to book, how many times + where to speak to your audience. This way you are not overwhelmed by a looming year and instead excited to have a plan to market exactly what you love to book most.
MODULE 3
Brand Voice, Types of Buyers + Logos/Fonts
When it comes to marketing, many family photographers overly focus on expensive websites and logos instead of creating a marketing foundation. Logos and websites don't need to be complicated but they DO matter. Learn what needs your attention and what doesn't.
MODULE 4
Craft Your Own Marketing Plan
The goal of this course to help you break down your year into manageable seasons so you are now drowning in busy season and twiddling your thumbs during the slow months. You'll have the foundation to create a plan that works for you, whether that is part-time or full-time.
The Family Photographer Marketing Plan Online Course takes you from under-booked and ignored to trusted + booked. This is your ticket out of overwhelm and into creating your own personalized plan.
Let's get you started!
Before taking this course, I was feeling really down and frustrated about my business. Breaking the year down into seasons and marketing them individually was incredibly helpful and my bookings are up despite the economy!
Jess
I've loved listening to Fiona's Podcast and was so excited to see she offered a course that helped me implement what I have been learning about marketing.
Mara
I can't express how grateful I am for enrolling in the marketing course for family photographers. It's been an absolute game-changer for my photography business. Before taking this course, I struggled to attract the right clients and promote my work effectively. But now, armed with the invaluable insights and strategies I've learned, I've not only increased my bookings but also built a strong and engaging online presence.This is hands down the best program I've done all year!
Brea
One of the most transformative aspects was learning how to connect emotionally with potential clients through my marketing efforts. I now understand the power of storytelling and how to showcase my passion for capturing meaningful family moments. This has not only resonated with my target audience but has also given me the confidence to stand out in a competitive market.
Natalie
I'm ready to join for $195
I'M INStill Got Questions?
Is individual help available?
How long does the course take to complete?
Will this help me if I am not a family photographer?
What if I haven't started my business yet?
ONE LAST NOTE:
I know you have a lot of options when it comes to learning about marketing, so I am honored you are here. The implementation this work will take effort but it is SUCH worthwhile effort.
If you get stuck going through the course, I am just a DM away on Instagram <3
