Hey, you -- you're in the right place if you're feeling frustrated and overwhelmed marketing your local business
Marketing these days feels confusing. Social media used to be fun, but now it all about an unreliable algorithm.
No one really watches tv or listens to the radio with commercials. So what options do you have to market as a local business these days?
Sounds like you need a plan.
the when + where
Bainbridge Branding Workshop
This workshop begins on Feb 7th and continues for 5 weeks every Wednesday (no person meeting 2/21- that will be a work week) from 10am-1pm in-person on Bainbridge Island
And you've probably found yourself scrolling endlessly and but held back from marketing yourself because...
- You don't want to market TOO much out of fear of being annoying
- You know what you want your business to look like but struggle to communicate the your value to potential clients
- You know you need a "sales" strategy you're not sure where to start and you worry about coming off "salesy"
- You feel like like there are so many marketing paths to take you feel overwhelmed with the indecision of where to start
Imagine if...
- You knew what to say and where to say it so clients who love your art actually find you.
- You had a written plan to market your business (without overly focusing on chasing trends).
- You could finally get in front of the people I want to serve without being on social media all the time.
- You didn't have to worry about feeling salesy or pushy in your local community and grow your business without your techniques interfering with personal relationships.
What if it was all about leaning into your vision as a business owner and building a business that books with clients who trust you + your process/products/services? You are allowed to be the expert of your own brand/business and *attract* other people who love what you sell to you, instead of CHASING them.
WHAT IF WHEN YOU WENT TO TALK ABOUT YOUR WORK, YOU KNEW WHAT TO SAY AND FELT THE CONFIDENCE TO SHOW UP? THAT IS WHAT THIS IS ALL ABOUT.
WHAT IF THIS WORKSHOP HANDED YOU THE KEYS TO BUSINESS WITH VISIBILITY AND CLEAR DIRECTION?
Remember back to when the idea that is now your business was a tiny, bright light of possibility. That feeling of unlimited potential is one of the very best parts of entrepreneurship.
THEN.
The reality of what it takes to actually get clients through the door can be extremely overwhelming. You know you have an excellent product/service but the task of drawing people into your vision requires quite a bit from you.
As local business owners-we have marketed through nearly every type of economic environment. When you market in a way that centers your unique products or services, work to make your booking/buying process simple and customer experience trust-worthy + educational, client objections slide away no matter what is happening in the greater economic atmosphere.
The goal of this class is map out a way to spend your precious time marketing in a way that leads to interest, trust-building and booking NOT comparison, endless scrolling + fatigue.
Enroll in the course ➡
YOU GET THE IDEA...
YOU MAY HAVE BEEN SPENDING TIME CHASING INSTEAD OF ATTRACTING. AND IT IS TEMPTING TO GET OVERWHELMED THINKING OF SWITCHING THINGS UP...
Being a business owner is a wonderful path, especially for women. We are so honored to walk this path with you. BUT we really don't want you to burn out.
Clarity comes in having a solid marketing plan that isn't wrapped up in vanity metrics... it is about real, local people finding + falling in love with your products + services.
INTRODUCING...
The 5 week workshop to create a marketing plan that attracts clients who love your products + services taking place in a light-filled studio on Bainbridge Island.
EnrollBy the end of course, you'll have learned how to:
- The tools you need to build + test a personalized marketing plan.
- Increased confidence to show up and talk about your business both online and in person.
- Do away with comparison and self-doubt. This is the number one killer of creative entrepreneurship dreams and our goal is free you from this and allow you to love your own work.
Unlike other courses and programs that leave you hanging, I'll be creating ongoing help and support via my Podcast and I'm always a DM away.
HERE'S WHAT'S INSIDE:
You're going to
love
these
WORKBOOK
With this workbook, you can work through + plan each season so you can prioritize creating the type of marketing content that attracts clients to your brand.
MARKETING IDEAS
Steal our exact marketing process and what has worked best for over the last 10 years, along with new data on these ever changing channels.
COMMUNITY
Meeting every week with a group of like-minded business owners in the community helps you feel an extra layer of support. You might even find opportunities for connection and cross-promotion within your local audiences.
YOU. CAN. DO. THIS.
Having satisfied client after satisfied clients trust your brand, refer you to others and grow your own confidence as a business owner is very possible.
Seriously, it really is much easier than you think!
It will take some work and commitment but it is well worth it create a business that helps you achieve your personal goals.
Who will be teaching?
Meet Fiona + Terra!
Both Terra + Fiona have been small business owners on Bainbridge Island for the last 10 years.
Meet Fiona
When normal 21 year olds were chilling at college or hanging out doing other chill things- non-chill, can't wait to get in the real world Fiona Margo was busy starting a business that gained national attention and landed her on a stage accepting an award for female entrepreneurs under 30.
That business, while fun, was lacking the creativity she craved and 5 years later, she was running my family photography business full-time. She never forgot the lessons she learned in the business world and effective marketing led to a booked out business, marketing podcast with 10K downloads + classes on marketing, Pinterest, Websites, Messaging + more. She is extremely passionate about helping business owners overcome the fear of showing up, gain clarity around their business goals and build community to feel strong local support
Meet Terra
Terra Wright Knudsen is a real estate expert, business coach, and Bainbridge Island local all rolled into one! With over a decade of experience in luxury sales and marketing at Nordstrom, Terra made her mark in the industry.
In 2020, she pivoted to entrepreneurship as a realtor at Bainbridge Homes Real Estate, she is bringing her wealth of knowledge and expertise to her clients in a whole new way. Selling is the heart of what Terra has built each successful business on, and her methods will help you to confidently grow your business to align with your definition of success as you serve your local community.
But Terra is more than just a successful business owner - she's also a master of balance. Living and working in the same community can be a challenge, but Terra has learned to integrate with authenticity, which is what she’s here to teach you, too. And as a business coach, she is passionate about helping other entrepreneurs find that same sense of balance and authenticity in their own lives and businesses.
With her playful spirit infectious energy, and unmatched expertise, she will help you achieve your goals in a way that feels good.
Let's Talk Modules
The breakdown
WEEK 1
Mindset Matters
The most overlooked aspect of marketing as a small business owner is the fear that surrounds showing up and the subsequent comparison with other small businesses. Before we get to planning, we get to adjusting our thoughts so we can be the powerful marketers we show up the way we will need to in order to reach our income goals.
WEEK 2
Four Step Marketing Foundation
Marketing is simple but it is not easy. Luckily, we can break down the steps into seasonal tasks so you know what you are trying to book, how many times + where to speak to your audience. This way you are not overwhelmed by a looming year and instead excited to have a plan to market exactly what you love to book most.
WEEK 3
Brand Voice, Types of Buyers + Logos/Fonts
When it comes to marketing, many local businesses overly focus on expensive websites and logos instead of creating a marketing foundation. Logos and websites don't need to be complicated but they DO matter. Learn what needs your attention and what doesn't.
This week will be a virtual lesson + work week due to Mid-Winter break.
WEEK 4
Craft Your Own Marketing Plan
The goal of this course to help you break down your year into manageable seasons so you are consistently bringing customers into your business. The goal is for your business to become reliable. You'll have the foundation to create a plan that works for you, whether that is part-time or full-time.
WEEK 5
Wrap up week- final Q+A.
Our Meeting location
Beautiful workspace on Bainbridge Island
We debated on whether to host this class virtually or in-person and decided that gathering in-person, especially for small business owners, is very important. Not only will this allow us to provide more hands on help, but it will allow class participants to make connections and practice speaking to others about their businesses.
I'm ready to join for $997
I'M INStill Got Questions?
Is individual help available?
What are the days + times?
Can I come if I don't live on Bainbridge Island?
What if I haven't started my business yet?
ONE LAST NOTE:
We know you have a lot of options when it comes to learning about marketing, so we are honored you are here. The implementation this work will take effort but it is SUCH worthwhile effort.
If you get stuck going through the course, we are just a DM away on Instagram <3
