ONE-ON-ONE MARKETING SUPPORT 1.5 HOURS
You do not need 12 offers.
You do not need to post more.
You do not need another free download.
You need clarity.
1. We Choose ONE Clear Offer:
2. We Choose ONE Clear Booking Path
3. We Simplify Your Website To Support Both
The 90 Minute Marketing Intensive is a focused strategy session designed for lifestyle family photographers who want more clarity and stronger bookings without adding more noise to their marketing. In this call, we define one clear, profitable offer that aligns with your season, your audience, and your income goals. From there, we build one intentional booking path that guides potential clients from discovery to inquiry with confidence and trust. We then align your website messaging and structure so it fully supports that offer and booking path, creating a seamless experience that feels simple, compelling, and easy to say yes to. You will leave with a refined core offer, a clear marketing direction, and an actionable 30 day plan so you know exactly what to talk about, where to focus, and how to move forward with purpose.
<- That's me, Fiona, with my cute fam
We are in a tricky time for marketing, trust me- I help family photographers daily through my one-on-one mentoring program and yap about it weekly on my podcast- The Family Photographer Marketing Podcast.
It is time to stop ignoring the fact that what used to work for marketing is harder these days. We need more visibility in addition to what we are currently doing. But all the visibility in the world won't help if you don't know what you want to shoot or how you want to market those sessions.
Mentoring Schedule
- Pre-Call
You complete a short questionnaire so we can move quickly and stay focused.
This includes:
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Current offers and pricing
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Income goals for the season
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Where bookings are currently coming from
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Website link
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What feels most unclear right now
This allows us to spend the full 90 minutes on strategy, not background.
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- Clarify The Goal + Define Success
We start by defining:
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Your income goal for this season
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Your capacity
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The timeline we are working within
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What success looks like after this call
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- Define ONE Clear Offer
We choose and refine:
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The specific session type
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The target audience
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The positioning and messaging angle
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The price structure
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The volume needed to hit your goal
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- Build ONE Clear Booking Path
We map out:
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Where new clients will discover you
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The primary traffic source
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What booking path meshes with your lifestyle
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The follow up process
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- Website Clarity
- Make sure the website is supporting your offers, your artist process and your booking path
Can You Give Some Examples of What We Will Work On?
Yes! For the majority of family photographers coming through this mentoring program, I am trying to help them accomplish the following things:
Understanding how to build ONE offer:
- Once you know how to build out one offer, you can then replicate that process with other offers. It is not about only having ONE offer. It is about learning how to structure an offer in a way that supports your business.
Choosing HOW you will market:
- There is a good chance I am not going to recommend you just start randomly posting more on IG to book more. This part is all about building out one, reliable booking path.
Cohesion Website:
- Let me look through your site and analyze it for confusion, broken links and missing trust building attributes. I will create a loom walkthrough to explain fixes :)
More about this Fiona lady...
MARKETING EXPERT, FAMILY PHOTOGRAPHER OF 10+ YEARS AND 1000+ FAMILIES, PODCAST HOST, MAMA TO 2, WIFE TO HIGH SCHOOL SWEETHEART TURNED FIREFIGHTER + DOG MOM TO THE FLOOFIEST OF FLOOFS.
When normal 21 year olds were chilling at college or hanging out doing other chill things- non-chill, can't wait to get in the real world me was busy starting a business that gained national attention and landed me on a stage accepting an award for female entrepreneurs under 30.
That business, while fun, was lacking the creativity I craved and 5 years later, I was running my family photography business full-time. I never forgot the lessons I learned in the business world and applied those lessons to this business and it hasn't been my editing or locations or number of instagram followers that led me to a booked out brand. It was effective marketing.
There is nothing I love more in the work that I do than helping other female creative business owners book out their calendars with clients who trust them and love their art. Gaining that trust doesn't come automatically. It comes through marketing strategy which just so happens to be one of my favorite topics on planet earth.
Still Got Questions?