Website Lab for Family Photographers

Hey, you -- you're in the right place if you're feeling frustrated and overwhelmed marketing your family photography business

Out of the hundreds of family photographers I have helped with marketing, this is the MOST important piece...

It is NOT being the most creative photographer on Instagram or having the best dressed clients or the latest presets. It is having a website that *actually* converts potential clients to bookings. You can do all the marketing in the world but if the place you are sending families to book does build trust for you, you are wasting effort.

Let's change that!

In this three-week course, family photographers will learn how to transform their website into a booking tool that builds trust and converts visitors into clients. We’ll cover layout flow, copy that connects, and the essential trust-building elements that make families feel confident booking you. By the end, you’ll have a refreshed, strategic site that clearly shows who you are, what you offer, and why you’re the right fit.

We will be working in a group so you can connect with other family photographers who are also in growth mode.

You will also have access to my foundational website course, High-Trust Website for Family Photographers. That way you can have a course to refer to AND access to me + the live Q+A.

THREE WEEK LIVE SMALL GROUP CLASS

What You’ll Learn:

Week 1 – Layout that Leads
Map a clear path from homepage to inquiry. You’ll learn the visual flow of a high-converting photography site, simplify your navigation, and organize each page so visitors stay longer and take action.

Week 2 – Copy that Connects
Write words that sound like you and sell your experience naturally. Learn headline frameworks, storytelling techniques, and simple edits that turn generic text into messaging that resonates with your ideal clients.

Week 3 – Trust & Conversion Essentials
Add the elements that make families feel confident choosing you (social proof, process clarity, location cues, and personality touches). You’ll refine visuals, polish your About page, and ensure every page builds credibility.

The Result:
By the end of three weeks, you’ll have a refreshed, strategically structured website that clearly shows who you are, outline your process + boundaries, what you offer, and why families should book you.

You Need a trust-building place that books clients for you.

The vast majority of your marketing work will be leading potential clients to your website. If your website isn't building trust, it could be COSTING you bookings. Instead, we want your website to be your marketing and booking side-kick.

But what if....

You cannot attend the live? The replay will be available.
You have personal questions- the night before the lives, I'll ask for questions via email!
You have no website and no idea how to build one? This class for is for someone who understanding how to adjusts their website on the backend. I will not be building websites for you.

<- That's me, Fiona, with my cute fam

We are in a tricky time for marketing, trust me- I help family photographers daily through my one-on-one mentoring program and yap about it weekly on my podcast- The Family Photographer Marketing Podcast.

As a busy family photographer, I rely so heavily on my website being my booking asset. On my site, a potential client can learn my process, see more images, see what offers are available and book without even speaking with me.

Small Groups Available:

January Group Starts Jan 14th
February Group Starts Feb 3rd

When you build your website with a trust-building foundation in mind, your website starts to act like the sales person for your beautiful art. Someone who becomes interested in your work and clicks through doesn’t find a homepage full of out of date images or non-helpful links.

Instead, they find trust-building and educational pathways so they can learn all about you as an artist, how you can help them, support and then even all about the exact sessions that brought them to your website in the first place. They can read reviews, pour over your work and fall more in love with you and your process. It’s like your very own, perfect little store front. And I can help you build it!

It’s not about custom fonts or fancy branding packages. It’s about creating a simple foundation that begins to work for you while your out photographing other sessions, hanging with your family + friends or marketing for increased visibility.

Everyone who hires you will end up on your site. You’re just a step away from building one they’ll love.

And just who will be teaching?

Me! I'm Fiona Margo

MARKETING EXPERT, FAMILY PHOTOGRAPHER OF 10+ YEARS AND 1000+ FAMILIES, PODCAST HOST, MAMA TO 2, WIFE TO HIGH SCHOOL SWEETHEART TURNED FIREFIGHTER + DOG MOM TO THE FLOOFIEST OF FLOOFS.

When normal 21 year olds were chilling at college or hanging out doing other chill things- non-chill, can't wait to get in the real world me was busy starting a business that gained national attention and landed me on a stage accepting an award for female entrepreneurs under 30.

That business, while fun, was lacking the creativity I craved and 5 years later, I was running my family photography business full-time. I never forgot the lessons I learned in the business world and applied those lessons to this business and it hasn't been my editing or locations or number of instagram followers that led me to a booked out brand. It was effective marketing.

There is nothing I love more in the work that I do than helping other female creative business owners book out their calendars with clients who trust them and love their art. Gaining that trust doesn't come automatically. It comes through marketing strategy which just so happens to be one of my favorite topics on planet earth.

Week by Week

The breakdown

WEEK 1

Layout that Leads

Map a clear path from homepage to inquiry. You’ll learn the visual flow of a high-converting photography site, simplify your navigation, and organize each page so visitors stay longer and take action.

WEEK 2

Copy that Connects

Write words that sound like you and sell your experience naturally. Learn headline frameworks, storytelling techniques, and simple edits that turn generic text into messaging that resonates with your ideal clients.

WEEK 3

Trust & Conversion Essentials

Add the elements that make families feel confident choosing you (social proof, process clarity, location cues, and personality touches). You’ll refine visuals, polish your About page, and ensure every page builds credibility.

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin

Still Got Questions?

Is individual help available?

What if I have personalized technical questions?

Will this help me if I am not a family photographer?

What if I haven't started my business yet?

CHOOSE YOUR COHORT:

1. JANUARY GROUP: STARTS JAN 14TH 9am. ADDITIONAL CALLS WEDNESDAY AT 9AM PACIFIC TIME ON JAN 21ST AND 28TH.

2. FEBRUARY GROUP: STARTS FEB 3RD 9am. ADDITIONAL CALLS TUESDAY FEB 10TH (SKIP PRESIDENTS WEEK) AND THEN FEB 24TH.

If you have questions about either group, I am just a DM away on Instagram <3